The Igniting Potential Story
Igniting Potential was established on the belief that great leaders build deep awareness and insight - about themselves as a leader, their team, their clients, their market, their business. Deep self awareness and insight are key to leaders being their best and achieving their full potential.
Our clients are leaders who are passionate about what they do and are motivated to be their best. We are currently working with leaders in both large corporates and SMEs across a wide range of industries including professional services (accounting, legal, financial planning), banking, media, education, health, local government, IT, construction, agribusiness, real estate and not for profit.
We support our clients achieve their full potential in their business or career through our tailored business and executive coaching programs that build deep self awareness, personal insight and emphasise measurable results.
About Brad Greenwood
Igniting Potential's founder, Brad Greenwood, is a professionally trained Executive Coach and Chartered Accountant. Brad has over 20 years senior management experience developing and implementing successful growth strategies for major Australian businesses including ANZ, Telstra, PwC, and Woolworths.
Brad's core capabilities are developing and implementing successful strategies to:
- grow market share and revenue
- build sales and business development capability
- develop high performing leaders and teams
- embed change
These core capabilities are underpinned by broad professional business qualifications including:
- Executive Coach Certification (Swinburne University)
- Accredited Neurocoach
- Hogan Leadership Profile Assessment Systems
- Diploma of Financial Planning
- Chartered Accountant
- Bachelor Business
- Bachelor Information Technology
Brad's engaging, honest and results-focused style provides a powerful coaching relationship to support you achieve your full potential in your business or career.
Contact Igniting Potential today.